Current course
A case-based course on simulation, uncertainty, and managerial decision making in marketing and supply chain contexts.
Course description
In many business settings, decisions are made before outcomes are known, and their consequences unfold over time through systems that are only partially understood. This course studies how managerial decisions perform once they meet the realities of markets and operating systems.
Through case-based simulations, students step into decision-making roles, make choices under incomplete information, observe responses, and diagnose the mechanisms behind performance.
Modules
Students analyze demand creation, customer response, targeting, experimentation, and product design decisions.
Students evaluate fulfillment, capacity, timing, coordination, resilience, and system-wide instability.
Selected simulations and cases
Marketing response, budget allocation, and diminishing returns.
Customer lifetime value, acquisition cost, churn, and retention.
Segmentation, targeting, and customer heterogeneity.
Model limits, fragile assumptions, and bootstrap resampling.
Inventory balance, flows, costs, and responsiveness.
Scenario analysis, capacity planning, and cross-functional coordination.
Resilience, demand shocks, capacity constraints, and robustness.
Bullwhip effect, coordination failure, and system-wide instability.
Files
Students and visitors can open the current syllabus as a PDF. Additional course files can be added here later as the course develops.
Open Syllabus